ROI of Content Marketing

ROI of Content Marketing

Content marketing is cumulative. Expect a long-term commitment to see your ROI. While traditional marketing can quickly push a product or service (magazine ad, FB post boost), content marketing aims to provide valuable information to your clients and user over a longer duration of time. Also, ROI goals can be calculated in monetary or non-monetary (i.e. article shares, backlinks to the article, and increased brand recognition and authority). Your end goal should be clear at the start of your content marketing campaign to set realistic expectations. Conversions: One goal of content marketing is user engagement. A potential customer signing up for your eNewsletter, creating a customer account, adding items to their cart. End-goal conversions would be a form submission or product purchase. Viewing your site analytics can help you understand how customers find your content and their path to purchase. Sales: Your website’s content should be seen as a driving sales force. Whether you’re promoting a service or selling a product, your content should be relevant to the reader and provide solutions to their problems. Remember, content marketing is about building trust. It needs to be consistent and relevant since as much as 70% of users would rather learn about a company through content marketing than any other form of marketing. And, B2B companies who blog see 70% more website leads than those companies that don’t engage in content marketing.(1) Promotion: How your article is shared is relevant to your ROI. Writing a blog without properly promoting it is futile. Content must be shared via social media, eNewsletters, and cross-posting on relevant websites, then tracked to see what type of social media works best for your company....
Website Maintenance in Stuart, Palm City, Port St. Lucie and Palm Beach

Website Maintenance in Stuart, Palm City, Port St. Lucie and Palm Beach

We are a local website management company based in Florida. We understand our clients want to do what they do best: sell their services or products. We’re here to make sure their websites function properly and load fast, with their data backed up and secure, while reviewing monthly reports for performance. Our Services Include: Monthly Analytic Reports and Analysis Data Backup Software Updates WordPress Plugins Functionality Browser Test Site Speed Form Test Annual review and refresh of on-page SEO Contact us today to find out more about our website management service. We look forward to hearing from you! The Rover...
Top 3 Reasons Why Website Maintenance is Important

Top 3 Reasons Why Website Maintenance is Important

There are several reasons why you need to maintain your website, but we feel these are the top three. 1) User Experience: If your website is out of date, it may not function like it used to. Dynamic functionality, transitioning images and forms should be checked on a regular basis. Your website should perform the way it is intended. 2) Lost Sales: If your contact information has changed, or if you have broken links on your website, you’re losing sales. We guarantee it. Not only is your website making it hard to visitors to find out, but search engines know about the broken links, and it may cost you a chance at higher rankings. 3) Cost Savings: Compare the cost of our monthly maintenance package (that includes SEO for better organic rankings) to the cost of a complete website overhaul or hiring a part-time or full-time webmaster, and you’ll see the real value in our maintenance packages. Contact Rover today to get started! ~Rover’s...
How Does Maintaining My Website Help Sales?

How Does Maintaining My Website Help Sales?

The statistics are really strong. 73% of mobile users say sites are too slow to load. 51% receive error messages or the site crashes/freezes. 48% found it difficult to read and understand the site due to formatting. If you don’t currently have a fast-loading, mobile-optimized website, you’re losing potential customers.* Just a few years ago, consumers wouldn’t mind waiting for 6-7 seconds for your homepage to load. Today, it’s 4 seconds. Anything long than that visitors will get impatient and choose your competitors from their Google search. Now, consider this scenario: A man’s tire runs flat on the highway. They’re on their phone performing a Google search for the nearest tow truck. Thankfully your website is on the first page, but when he goes to your site, the text is very small and difficult to read. The flash movie won’t play so your call-to-actions and contact information aren’t showing up. Frustrated, this man returns to his search to find the next website on the list of results. You’ve quite possibly lost this customer forever. Regular website maintenance is imperative considering the high cost of not performing maintenance. Hiring a expensive web developer part-time or waiting for your assistant’s schedule to open up so he can make the updates are often frustrating solutions to your problem. Remembering login information and working on a software environment you’re not trained on takes time away from your lead-generating and sales activities. Your website function the way it was meant to. We’ll perform regular maintenance to ensure no errors, no crashes, no freezes. We’ll even perform regular file backups for your design files. At Rover, our maintenance...
Website Maintenance Critical to Online Success

Website Maintenance Critical to Online Success

Rover’s Website Maintenance Packages Your website is an extension of your sales team. Sometimes it’s the first impression made when a potential customer is researching your company for a service or product they may need. You want to present your company in the best light possible with updated information, functionality working properly, and grammatical errors reviewed and fixed. When websites are 5 years old or older and aren’t functioning properly across all platforms (especially mobile), you are losing customers every single day. Our maintenance package are great for small and mid-level companies. We kept our three packages reasonable because we felt businesses of all shapes and sizes should be able to have access to web maintenance. Sometimes it could mean the difference of thriving or surviving. If you look at the overall cost savings of website maintenance and compare it to hiring a web developer, you’ll see the value in what we do. Many companies have no one to delegate the work to and aren’t ready to hire a web developer full time. Other companies can’t seem to locate their web developer and don’t have the skills to update the website themselves. Contact Rover today to discuss our packages or any other service you may need. ~Rover’s Team  ...